The UI reminds me of Things 3?
Things 3 indeed did a great job at bringing the "Expanding from Context" UI to iOS. We believe it's a great UI/UX direction along the lines of Google Inbox, Storehouse and those mentioned in UX articles such as this.
Our philosophy is simple. Provide the best "state of the art" UX to our users, to ultimately help promote scheduling as a positive daily routine to as many people as possible.